developed a set of solutions to help content providers answer these
questions, with an adaptive approach tailored to each case
1. CONTROL THE ORIGIN SERVER
The origin server is a key component in the OTT delivery
chain. By packaging encoded content in multiple adaptive bitrate formats
(e.g., HLS, HSS, MPEG-DASH, HDS), it makes it easy for operators to
address any player or device. Processing the content on-the-fly, upon
user requests, also reduces the need for storage space. In addition, the
origin server can include recording capabilities for cloud-PVR, catch-up
TV, and network time-shifting applications that can be monetized further
the quality of their content
content with the DRM solution of their choice
with several CDNs as a service providers
popular nonlinear TV services
Broadpeak’s new BkS350 Origin Packager has been especially
designed to ease the creation of live, VOD, and nonlinear content in all
ABR formats on-the-fly.
2. USE A CDN SELECTOR
Implementing a multi-CDN strategy is highly beneficial for
OTT multiscreen delivery compared with relying on a single CDN.
Oftentimes, the best CDN for delivering video content in one location may
not be the same for another region. Additionally, some CDNs perform
better with certain subscribers, and some are more expensive than others
but provide a better Quality of Service (QoS), which is critical for
delivering premium content. Enabling operators and content providers to
balance traffic between multiple CDNs ultimately makes sense from a QoE
and cost standpoint.
A CDN selector allows content providers to allocate a CDN
based on various criteria such as geolocation, timeframe, NSP, and QoS.
It can be used to balance the load of traffic among several CDNs. It also
provides centralized analytics and geoblocking features.
Benefits: Using a CDN selector
allows content providers to
the QoS by using various CDNs where they are the best
negotiate with CDN service providers
the management process with centralized services (e.g.,
geoblocking, content replacement) and monitoring
from unified analytics
quality feedback from players to adapt their operational and
Available both as a service and as a product, Broadpeak’s
umbrellaCDN CDN selector is capable of displaying analytics information
from the major players available in the market.
3. DEPLOYING CACHE SERVERS
Launching their own video delivery solution is not an
optimization path reserved to the top three content providers! By
judiciously placing their caching servers in operators’ datacenters,
content providers can achieve an increased control of the delivery chain.
This is a key way to differentiate from the competition in terms of QoS
and ensuring that the value of content is preserved.
Benefits: By deploying local cache
servers, content providers benefit from
CDN service providers costs
improved QoE for end-users since streaming is handled from a
direct relationship with operators to reduce transit agreement
analytics from both the server side and player side
As a specialist in operator video delivery networks,
Broadpeak has successfully deployed video servers in the datacenters of
more than 50 telco and cable operators for their own usage. We are now
making this technology available to content providers who can expect huge
benefits from deploying local cache servers within operators' datacenters
serving the regions where most of their customers are located. In
addition, Broadpeak provides a fully integrated CDN as a service offering
that can be used to address delivery in less prioritized regions.
A combination of these three methods is the ideal approach
for an optimized and cost-effective video delivery solution. A
well-configured CDN selector can elect the local cache of an operator
when the content is available for subscribers and the best CDN as a
service for users that are outside this footprint. A unified packager,
hosted by the content provider, guarantees that different CDNs can be
To learn more about how Broadpeak can help you
through these steps, please visit our website.