MWC 2024: Get ready for MWC in 5 steps

As the Mobile World Congress (MWC) in Barcelona approaches, it’s time for you to gear up for this highly anticipated event focused on connectivity. As regular participants at MWC, we are pleased to share our tips to help you make the most of your MWC experience in Barcelona. In this blog post, we’ve outlined five essential tips to ensure a seamless and impactful journey at the event at the Gran Via convention center. Here’s everything you should know before you go to MWC 2024.

MWC barcelona

1. Chart Your Path to Success During MWC 2024:

MWC presents an unparalleled gathering of industry leaders, innovators, and visionaries, making it imperative to meticulously plan your schedule for an extraordinary event experience.

It is essential to pinpoint sessions, workshops, and keynotes that closely align with your business objectives and areas of interest. Consider taking comprehensive notes on speakers, events, and booths you wish to explore, tailoring your focus to your specific needs. If you have a particular solution in mind, compile a list of companies providing that solution, ensuring you strategize your booth visits to fully investigate the best fit for your company.

Furthermore, due to the immense scale of the event, it is highly recommended to organize your booth visits by hall or areas of interest. MWC spans multiple halls, and navigating from one to another can be time-consuming. By tactically planning your visits, you can minimize time spent on navigation and maximize your engagement with exhibitors, workshops, and sessions.

To optimize your valuable time, create a well-structured timetable and allocate visits per hall or per day . This strategic approach will facilitate efficient navigation throughout the event, enabling you to fully immerse yourself in the vibrant atmosphere and engage extensively with exhibitors, workshops, and sessions that perfectly align with your objectives.

💡Tips:  Don’t forget to download the official MWC mobile app, which will assist you in easily locating exhibitor booth numbers on the site. This user-friendly app allows you to input the exhibitor’s name, guiding you effortlessly from point A to point B by providing clear directions.

2. Stay Informed About Connectivity Trends:

Staying updated with the latest connectivity trends is essential to make the most of your MWC experience. MWC is renowned for showcasing the latest technologies like AI, Machine Learning, 5G/6G, edge computing, and IoT.

Before attending the event, familiarize yourself with these trends and their potential impact on your business. Enhanced knowledge will allow you to engage in meaningful conversations with exhibitors and industry experts at MWC.

For example, have you heard about our #Click2Notification Display Ad format showcased during CES in January? Don’t miss the opportunity to check it out at MWC in Barcelona.

Stay updated on trending technologies like AI and Contextualization, which offer further possibilities for optimized content distribution and personalized user experiences. Having a solid understanding of these trends will enable you to have informed discussions and make strategic decisions for future-proofing your content distribution strategy.

💡Tips: at Broadpeak, we have a team of experts in various domains. If you need any assistance or have inquiries, please don’t hesitate to reach out to us via email at We’ll be more than happy to help you.

3. Engage with Key Players:

Engage with exhibitors, attendees, and potential collaborators to find tailored solutions that address your unique requirements. Crafting a list of exhibitors you eagerly want to visit, including trailblazers companies like Broadpeak, will enable you to delve deeper into their offerings. By carefully prioritizing your agenda, you guarantee a productive and streamlined utilization of your time at MWC.

MWC brings together a plethora of industry leaders, technology providers, and network operators. Take advantage of this opportunity to network and engage with key players in the industry. Arrange meetings with relevant exhibitors, including Broadpeak, to discuss your specific video content distribution requirements and explore potential partnerships.

Moreover, try to attend sessions and panel discussions featuring industry experts. These sessions provide valuable insights and thought leadership on the latest trends, challenges, and opportunities in content distribution. Don’t hesitate to ask questions, share your experiences, and build connections with like-minded professionals who can offer valuable perspectives.

💡Tips: again, make sure not to forget downloading the official mobile application of the MWC. It is packed with all the essential information about the round tables, speech slots, and even allows you to add them to your favorites in advance. This feature enables you to save time on-site and effectively organize your days at the event.

4. Showcase Your Unique Value Proposition:

MWC is not just about learning and networking; it’s also a chance to shine a spotlight on what you can bring to the table and highlight your unique value proposition.

Prepare an elevator pitch that succinctly summarizes your company’s strengths, innovative technologies, and the benefits you offer to potential partners or customers. Use this pitch when engaging with exhibitors, attendees, and potential collaborators to capture their interest and stand out amidst the crowded event.

Take advantage of the opportunity to convey your organization’s specific needs and challenges through an elevator pitch. Clearly articulate the areas where you require support or innovation, and express the potential benefits your business can offer in a collaborative partnership.

Additionally, leverage your presence on social media platforms and other digital channels to create buzz around your participation at MWC. Share updates, insights, and highlights from the event to generate interest and connect with a wider audience.

💡Tips: it’s always a great idea to share photos of your team on social networks (with their permission, of course). This not only enhances your approachability but also makes it easier for people to recognize your team members when they meet them in person.

5. Video is Key: Pay Attention to Video Traffic

Last but not least, it is crucial to pay attention to the growing importance of video traffic and its impact on your network. With the rise of streaming services and the increasing demand for high-quality video content, video is becoming a significant driver of network congestion. MWC provides an excellent opportunity to understand and address the challenges associated with video traffic.

By attending MWC, you can gain valuable insights into the latest advancements in video delivery technology and solutions. Broadpeak, as a leading streaming solutions and services provider, can offer expertise and guidance on optimizing video quality, ensuring seamless content delivery across multiple screens. Our innovative solutions are designed to help you manage and optimize video traffic, reduce the cost related to the streaming traffic, ultimately improving the overall performance and user experience.

Broadpeak helps mobile operators address the challenges of shifting video streaming traffic to cellular networks. With our advanced video delivery solutions, we optimize network costs, enhance end-user experiences, and unlock new monetization opportunities. Embrace new network models and leverage the potential of 5G evolutions with Broadpeak.

💡Tips:  Don’t miss the opportunity to tap into Broadpeak’s knowledge and experience in video distribution at MWC. Book a meeting with our team to discuss your specific video traffic challenges and explore how our solutions can help you overcome them.

EXTRA STEP. Book as much as possible before you go!

Discover our team’s top picks for an incredible time, approved and tested!

Broadpeak team dinning after MWC in Barcelona
The Broadpeak team enjoying a paella together after MWC in Barcelona.'

Mana 75 –  You simply cannot visit Spain without indulging in some authentic Paella, right? It’s a must-try!

Pg. de Joan de Borbó, 101 (Ciutat Vella)

La Selva Braseria – If you’re a meat lover, this place is a dream come true. The decor is stunning, and the food is simply divine. You’ll find them at two locations:

C/ Industria, 138 and C/ Corcega, 235.

Feroz –  If you’re looking for a more upscale dining experience, Feroz is the place to be. The ambiance is fantastic, and the food is absolutely delicious. Just a word of caution, the portions might be a tad bit small if you’re really famished, and it can be a bit pricey.

Carrer de Tuset, 27 (Sarrià-Sant Gervasi).

FastucWe all know that finding a restaurant that pleases everyone in a group can be challenging, but Italian cuisine is a crowd-pleaser. That’s why you should head over to one of the best Italian spots in Barcelona.

Carrer d’Oliana 14 (Sarria-Sant Gervasi).

No visit to Barcelona would be complete without enjoying a rooftop experience. Don’t forget to make a reservation at the stunning ‘Terrace of Sercotel Rosellón for a breathtaking view of the iconic la Sagrada Familia.

C/ del Rosselló, 390 (L’Eixample).

And don’t forget the great tapas restaurants:

Now you are almost ready !

Just one thing is missing.

more blog

IBC 2023

IBC Show: 10 things you should know before you go to IBC 2024.

Internet Society

Connecting the Unconnected: An interview with Naveed Haq from the Internet Society