User and Content Differentiation

Generate new revenue streams from differentiated pricing and QoE tiers according to user category and value of content

  • Operators see their revenue stagnating or even declining, while their broadband traffic is increasing.
  • Video streams (users/content) differ in commercial value.
  • Bandwidth should be better monetized.

How Broadpeak can help

  • Broadpeak deep edge caching solution uses Multi-access Edge Computing (MEC) APIs to convert user and content information into QoS and traffic steering instructions to mobile network.
  • The solution allows to implement the differentiation of users (standard, Premium) and content (e.g., SD, HD, UHD/4K, low/high broadcast rights, low/high production costs programs).
  • This gives operators the possibility to better monetize premium user packages and premium content.

Interested ? Let’s talk!


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