Broadpeak’s broadpeak.io SaaS Platform Simplifies Ad Personalization to Boost OTT Revenues for AVOD and Live
CESSON-SEVIGNE, France — Dec. 11, 2024 — Broadpeak®, a leading provider of content delivery network (CDN) and video streaming solutions for content providers and pay-TV operators worldwide, announced today that VSTV, also known as K+, a leading pay-TV operator based in Vietnam, is using Broadpeak’s server-side ad insertion (SSAI) technology to monetize its live channels and new AVOD service. The personalized ad insertion solution, available through broadpeak.io SaaS platform, empowers VSTV to quickly increase revenues for its OTT services.
“Broadpeak has been a trusted technology partner for years. This longstanding relationship made broadpeak.io the natural choice for delivering personalized advertising experiences,” said Thomas Jayet, CEO at K+. “The broadpeak.io platform enables us to quickly start monetizing our new offering while keeping our viewers engaged with their streaming experience.”
Broadpeak’s platform is used to dynamically insert targeted ads for 10,000 hours of VOD content, including VIU series, for which the operator holds exclusive rights in the Vietnamese market, as well as for 40 live channels featuring popular events like Formula 1 and English Premier League soccer. broadpeak.io platform streamlines targeted ad insertion, allowing VSTV to personalize ad replacements based on viewer behavior and preferences. From an ad tracking standpoint, the services leverage the BPK SmartLib® SDK for Client Side Ad Tracking, providing insightful analytics relating to monetization and QoE performance. The broadpeak.io platform is integrated with a SpringServe ad server.
“K+ is pioneering targeted video advertising on the server-side for the Vietnamese streaming market,” said Jacques Le Mancq, CEO at Broadpeak. “We’re proud to have supported K+ over the years, empowering them to stay at the forefront of the industry in Vietnam and deliver captivating viewing experiences to their audience.”
