Broadpeak and Magnite enable advertising on Afree TV to unlock new revenue opportunities for African content providers
CESSON-SEVIGNE, France & JOHANNESBURG, South Africa – November 12, 2026 – Broadsmart, a technology integrator delivering digital platforms and streaming solutions across Africa, has partnered with Broadpeak, a leader in streaming and monetization at scale, to launch new advertising monetization capabilities for OTT, free ad-supported streaming television (FAST) channels and streaming platforms across the continent. Broadsmart has deployed the new technology to support advertising on the Afree TV service, a free streaming platform offering a diverse range of live and on-demand African entertainment content to African audiences and audiences in the diaspora.
Broadsmart works with leading broadcasters and content providers across Africa, operating services including Afree TV and SportsCast Africa, a dedicated 24/7 free sports streaming service. The combination of Broadpeak’s server-side ad insertion (SSAI) via the broadpeak.io SaaS platform and Magnite’s SpringServe ad serving and programmatic capabilities allows Broadsmart to deliver advanced advertising across live and on-demand services, helping content providers realize the value of their content and build sustainable new revenue streams.
“Free and ad-supported streaming has huge growth potential across Africa as more viewers embrace digital platforms and broadcasters look to engage audiences wherever they are,” said Yokow Quansah, Managing Director of Broadsmart. “We make it easier for content providers to build streaming services that delight viewers and generate revenue, combining world-class technology with local market expertise. Broadpeak and Magnite’s proven experience in streaming monetization and flexible solutions give us the foundation to power a new wave of streaming experiences.”
Broadpeak’s API-based SSAI platform, broadpeak.io, dynamically stitches pre-roll and mid-roll advertisements into live and video-on-demand (VOD) streams, supporting SCTE marker-based ad replacement, seamless transitions and personalized advertising experiences across devices. Magnite’s SpringServe ad serving and programmatic technology helps media owners open up additional programmatic opportunities while ensuring they can more easily manage and deliver relevant advertising within their streaming content. Broadsmart is able to extend these capabilities to other streaming services across Africa, helping more broadcasters and content providers streamline ad delivery and unlock new revenue opportunities.
“The pace of change in the African streaming market is tremendous, with broadcasters and content providers rapidly developing new services and monetization models,” said Jacques Le Mancq, President and CEO of Broadpeak. “Streaming providers need reliable, flexible ways to introduce personalized advertising and scale their businesses. Through broadpeak.io, we’re helping Broadsmart bring sophisticated ad monetization to more streaming platforms, unlocking greater advertising revenues without compromising the viewing experience.”
Broadsmart and Broadpeak are attending Africa Tech Festival (17-19 November, Cape Town International Convention Centre).
