CES: the annual trade show organized by the Consumer Technology Association
CES 2026 is around the corner, and if you’re attending, you’ll want to stay focused to get the most out of the event. With over 130,000 attendees and thousands of exhibitors, navigating the show can be challenging.
CES isn’t focused on streaming alone, yet it consistently highlights the technologies and infrastructure that influence it. As the first major event of the year, it often sets the tone.
CES 2026 – Essentials
- Location: Las Vegas Convention Center and surrounding venues.
- Dates: January 06-09, 2026.
- You’ll find ad tech specially at the Aria and the Vdara Hotel.
Practical Tips for CES 2026
Promote your presence: Use LinkedIn and other platforms to let people know you’ll be there and to arrange meetups.
Hotels and restaurants: If you haven’t booked your hotel yet, act quickly. Rooms are limited and prices are rising. You might still find options, but earlier is better. For restaurant reservations, especially for larger groups, you still have some time, but try to book at least two weeks in advance. This matters for team dinner meetings.
Coffee: You’ll usually find coffee at exhibitor suites and booths, but if you want to stay sustainable, bring a reusable cup.
Event guide and networking apps: The event guide has key details. The CES app is also a useful tool for connecting with peers before the show.
Schedule meetings in advance: With so much ground to cover, last-minute drop-ins rarely work. If you want to discuss topics like monetization, anti-piracy, scalability or targeted content delivery, reach out beforehand to secure time with our team.
Tech demos: CES gives you a chance to see new tech in action on the show floor and compare how different solutions perform in real use.
Plan for traffic: CES creates heavy foot and shuttle traffic. Meeting rooms, booths and show floor areas can take time to reach, so leave wide gaps between appointments to avoid delays.
Comfortable shoes: You’ll likely hit 10,000 steps a day, so skip the formal gear and focus on comfort.
Get rest: CES is intense. Try to get plenty of rest before the show.
Bring your best smile: A positive attitude helps you make a better impression.
Key Focus Areas at CES 2026
CES 2026 expectations
CES shows how streaming connects to wider consumer tech. You’ll see new displays, better playback hardware, AI-driven production tools, updated OTT delivery methods and ad-tech integrations across devices. Mobile, smart-home and TV ecosystems keep converging and shape how you build streaming experiences.
CES: Video streaming trends in 2026
Video-streaming trends reflect rising pressure on monetization, more ad-supported viewing, stronger personalization from AI and growing demand for local content. Services push hybrid tiers to address subscription fatigue. Live formats and sports gain traction. Short-form platforms put pressure on long-form services. Delivery tech needs lower latency, better compression and improved energy efficiency.
What to prioritize on site
If your focus is video delivery, don’t miss Mathias Guille, Head of Cloud Platform at Broadpeak, on January 6th, during OTT.X Members Breakfast. OTT.X gives you direct access to discussions on CTV, OTT business models, monetization and delivery challenges. Register HERE.
The Variety Entertainment Summit (Wednesday, Januray 7) adds useful context on platform shifts, audience behavior and service models that influence delivery decisions.
Are you ready?
CES 2026 gives you a clear view of the next shifts in tech, streaming, content and ad technology. If you want insight into the future of video delivery, scalability, security and monetization, set up a meeting with the Broadpeak team.
