IBC 2023: 4 Top Trends to Follow

Streaming’s trends at IBC 2023

Anticipating the arrival of IBC 2023, it’s time to gear up and make the most out of this remarkable event. To assist you in navigating through the intricacies and optimizing your experience, we have carefully curated a concise list of the four pivotal trends that demand your attention if you have a keen interest in the digital media landscape.

To begin with, it is important to recognize that the evolution of OTT (Over-the-Top) and streaming services has already become an undeniable reality. As the demand for OTT platforms and streaming services continues to surge, the upcoming IBC 2023 event is expected to showcase exciting developments in this dynamic realm.

Anticipated highlights encompass groundbreaking enhancements in streaming quality, cutting-edge content delivery techniques, personalized recommendations to cater to individual preferences, robust monetization models, and innovative user experiences aimed at captivating and retaining viewers in an ever-intensifying competitive landscape. Thus, considering the current industry landscape, let us delve into three potential trends pertaining to video streaming that shall undoubtedly command our attention at the IBC. Let’s dive right in, shall we?

The 4 main trends to keep an eye on at IBC 2023

  1. Advancements in Streaming Technology: The domain of streaming technology is set to undergo remarkable advancements. Expect to see significant improvements in streaming quality, such as higher resolution options, smoother playback with better compression algorithms, reduced buffering times, and low latency. These advancements also introduce enhanced scalability, improved content delivery networks (CDNs), and sophisticated transcoding capabilities, resulting in more efficient and cost-effective streaming workflows. Moreover, innovative adaptive streaming techniques will enable seamless playback across diverse devices and networks, ensuring a consistent and delightful viewing experience.
  2. Personalized Content Recommendations: With the ever-expanding array of streaming platforms and content, personalized recommendations are poised to become indispensable in assisting viewers in finding pertinent and captivating content. By harnessing advanced algorithms and machine learning, streaming services will analyze user preferences, viewing history, and social media interactions to offer customized content suggestions. This trend aims to elevate user satisfaction and foster increased engagement on platforms by delivering a curated and tailored viewing experience.
  3. Monetization Strategies and Models: In light of the abundant availability of both ad-supported and subscription-based streaming services, industry players are actively delving into inventive monetization models to drive revenue. At the IBC show, anticipate a display of cutting-edge approaches such as advertising-supported video on demand (AVOD), FAST channels, transactional video on demand (TVOD), and hybrid monetization models. These strategies aim to strike a harmonious equilibrium between generating income and delivering value to consumers, while also catering to diverse market segments.
  4. Sustainability: Sustainability has emerged as a prominent trend in the video streaming industry and should progressively gain momentum as the industry are looking for a more sustainable streaming. Companies are realizing the importance of eco-friendly practices such as optimizing data centers and adopting energy-efficient technologies. aligning with more global sustainability goals. The focus on sustainability highlights the industry’s requirement for less polluting content delivery but also shows the demand for more environmentally-friendly solutions of an increasingly aware and engaged public.


Check here what Ricardo Moreira, VP of Sales for Western Europe, Olivier Karra, Cloud Solutions Marketing Director and Mathias Guille, Head of Cloud Platform, shared with us about this year’s trends:

Experience the forefront of cutting-edge technology and its transformative impact on superior video streaming quality, enhanced monetization strategies, and optimized cost and energy efficiency. Join us at IBC to unravel the exciting possibilities that lie ahead.

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