Cellcom Chooses Broadpeak Multicast ABR Solution for Multiscreen Video Delivery

Using Broadpeak’s nanoCDN™ Multicast ABR Solution, Cellcom Can Control Delivery Costs and Boost QoE for Multiscreen Video

CESSON-SEVIGNE, France — March 9, 2021 — Broadpeak®, a leading provider of content delivery network (CDN) and video streaming solutions for content providers and pay-TV operators worldwide, today announced that Israel’s leading telecommunications company, Cellcom, has upgraded its Cellcom TV service with a new multiscreen video delivery architecture powered by Broadpeak solutions. Launched in 2014, Cellcom TV has become Israel’s leading OTT service with over 250,000 households currently subscribed nationwide. Broadpeak’s nanoCDN™ multicast ABR and analytics solutions allow Cellcom to deliver its live video service to hundreds of thousands of simultaneous viewers on a wide range of devices, while guaranteeing a superior quality of experience (QoE) and drastically reducing delivery costs.

Broadpeak’s nanoCDN solution relies on a software agent installed inside the home gateways of Cellcom subscribers. The agent receives and translates multicast streams into unicast, drastically reducing delivery costs and allowing the operator to avoid costly unicast traffic peaks in the network. To provide the highest QoE possible, Broadpeak’s nanoCDN solution incorporates automated retransmission in case of packet loss.

In addition, Cellcom is using a comprehensive analytics solution from Broadpeak. For each streaming session, the solution enables the operator to detect potential bottlenecks on access and core networks as well as oversee subscribers’ QoE, providing critical information such as the bitrates streamed and the layer switches.

“We are proud to partner on this project with Cellcom, a market leader in television services and an early adopter of innovative technologies,” said Jacques Le Mancq, CEO at Broadpeak. “Through the power of multicast ABR, nanoCDN is helping to make live OTT video delivery to any device truly scalable for Cellcom, while enhancing QoE for their subscribers. The versatility of ABR supercharged with the scalability of multicast is a winning combination.”


About Cellcom Israel (www.cellcom.co.il)
Cellcom Israel Ltd., established in 1994, is a leading Israeli communications group, providing a wide range of communications services. Cellcom Israel is the largest Israeli cellular provider, providing its approximately 2.734 million cellular subscribers (as at June 30, 2020) with a broad range of services including cellular telephony, roaming services for tourists in Israel and for its subscribers abroad, text and multimedia messaging, advanced cellular content and data services, and other value-added services in the areas of music, video, mobile office etc., based on Cellcom Israel’s technologically advanced infrastructure. The company operates NR 5 generation network, LTE 4 generation network and an HSPA 3.5 generation network, enabling advanced high-speed broadband multimedia services, in addition to GSM/GPRS/EDGE networks. Cellcom Israel offers Israel’s broadest and largest customer service infrastructure, including telephone customer service centers, retail stores, and service and sale centers, distributed nationwide. Cellcom Israel further provides OTT TV services, internet infrastructure, and connectivity services and international calling services, as well as landline telephone services in Israel. Cellcom Israel’s shares are traded on the Tel Aviv Stock Exchange (CEL).

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