CES 2025: Innovation by the Numbers
Drawing over 141,000 attendees from 150+ countries and regions, CES 2025 counted with 4,500+ exhibitors, including 1,400 startups, the show highlighted the global tech ecosystem’s strength and diversity.
Key figures from this year’s event:
- 141,000+ attendees, with 40% from international markets.
- 4,500+ exhibitors, including 1,400 trailblazing startups.
- 6,000+ media representatives covering the event.
- Over 60% of Fortune 500 companies in attendance.
- 300+ conference sessions featuring 1,200+ speakers.
- 27,000+ news stories generated.
These numbers underline CES’s unparalleled role in showcasing the technologies and ideas shaping the future. From global giants to innovative startups, CES 2025 proved to be the epicenter of groundbreaking trends and partnerships. Check how our team defined CES 2025 in one word in the video below.
CES 2025’s Highlights Broadpeak at CES 2025
CES 2025 was a milestone for Broadpeak. For the first time, we set up at the Aria, leaving behind seven great years at our previous location. “After 7 years, we decided to change,” said Mathilde Jouault, our field marketing manager for Americas. Change is good, right? The new suite was bigger, brighter, and perfectly located at the crossroads of advertising, entertainment, and video content. It became the ideal space to meet with brands, advertisers, media platforms, operators, and long-standing partners.
Building Partnerships
Throughout the event, we hosted joint meetings in our suite with some of our partners. These meetings reinforced our shared vision of creating innovative solutions for the industry.
Dotscreen. Vincent Gattone from Dotscreen joined us to demonstrate how Dotscreen, castLabs, and broadpeak.io are reshaping nonlinear targeted ads for OTT. Our pre-integrated solution helps OTT providers deliver seamless ad experiences that increase revenue while maintaining audience satisfaction. Read more HERE.
Okast. Cédric Monnier from Okast shared insights on ASAP4EU, an EU-funded consortium designed to enhance advertising solutions for European AVOD and FAST platforms, and FAST 2.0, our joint next-generation technology. FAST 2.0 accelerates the deployment and performance of FAST channels, addressing SSAI, CTV, and legacy PayTV operators effectively. Read more about FAST 2.0 HERE and about ASAP4EU HERE.
Making TV ads Clickable with Broadpeak - Interactivity Takes Center Stage
One word kept coming up in every meeting: interactivity. The sound of smartphone notifications filled our suite as visitors experienced our award-winning Click2® technology firsthand.
Click2 is a game changer for monetization, bringing performance advertising to connected TVs. It shifts from cost-per-impression to cost-per-click models, drastically improving ad value for advertisers. By leveraging standard ad formats and reaching millions of SMBs on the demand side, it recoups ad budgets that traditionally go to social media and paid search. For publishers, it’s a simple SSAI (Server-Side Ad Insertion) feature to integrate into their existing platforms.
Visitors were impressed. The process is seamless: viewers watch an ad, click on it, receive a notification on their phone, and from there visit the retailer’s website while keep watching the content on TV. Julien Boyreau, business development director at Broadpeak, is confident this innovation will bring thousands of new advertisers to TV this year. For Jacques Le Mancq, Broadpeak’s CEO, shoppable ads were the standout feature of CES 2025.
A Changing Industry
Broadpeak’s VP of business development, Xavier Leclercq, described CES as “a super exciting event” and predicted an “interesting year with a lot of changes for the streaming industry.” This was underscored by Friday’s announcement that the virtual MVPD joint venture “Venu Sports” from ESPN, FOX, and Warner Bros. Discovery will not move forward.
Companies are now prioritizing profitability and sustainable growth. By adopting technologies like targeted advertising and AI, the industry is better monetizing video content and moving toward a healthier ecosystem.
Xavier Leclercq is optimistic: “More money is flowing into streaming, and the industry is heading in the right direction. Stay tuned—2025 will be an interesting year!” Watch Xavier’s 2025 predictions below :
