Written by Jacques Le Mancq
Faced with revenue headwinds across the traditional TV landscape, telecommunications service providers and pay-TV operators are pushing to diversify their business models, protect revenues and retain their share of consumer spend through new digital services, streaming partnerships and aggregation strategies. But while telco streaming bundles show promising growth curves in several global markets – with Omdia pointing to an average of 40 million new operator-led video subscription bundles every year for the next four years – the reality remains that direct-to-consumer offerings driven by giants like Netflix, Amazon Prime Video and Disney+ will continue to dominate the global video subscription landscape.
However, the evolution of video delivery and consumption remains a huge opportunity for internet service providers willing to adapt and pivot their business to shifting market realities. Regardless of ownership over the video subscriber billing relationship, the explosive scale of streaming video delivered in the coming years poses one of the industry’s greatest challenges and opportunities to date – for network operators and content providers alike.
