Bringing Interactivity to OTT Advertising on Connected TVs, Broadpeak’s New Click2 Technology Increases Monetization for Video Streaming Services
CESSON-SEVIGNE, France — April 3, 2024 — Broadpeak®, a leading provider of content delivery network (CDN) and video streaming solutions for content providers and pay-TV operators worldwide, announced today Click2, a new interactive advertising feature on its server-side ad insertion (SSAI) solution. As the OTT world’s first interactive advertising technology available to all streaming platforms, Click2 enables viewers to interact with ads as they are watching video streaming services, opening up a new type of ad inventory for video service providers. Leveraging the Click2 feature on broadpeak.io Dynamic Ad Insertion service, video service providers can significantly boost viewer engagement and monetization for video streaming services.
“As the video streaming market continues to evolve, targeted advertising has become a critical component for monetization,” said Jacques Le Mancq, CEO at Broadpeak. “With our new Click2 technology we are pioneering a targeted advertising transformation, bringing interactive advertisements into the streaming world, opening up opportunities for more advertisers, and driving additional revenue for video service providers.”
Broadpeak’s state-of-the-art Click2 technology boosts the performance of targeted advertising guaranteeing clicks for advertisers. Click2allows viewers to click directly on banner ads within the video stream on their devices – including connected TVs, smart TVs, and Android TVs. After clicking on the ad, viewers receive a notification or SMS on their phone or other mobile device with information about the product featured in the ad and an opportunity to purchase it.
Click2 ensures a premium user experience, allowing viewers to simultaneously keep watching video streaming services while looking at branded products on their companion device.
“This is a real game changer for advertisers and video streaming platforms, bringing opportunities similar to what is done in the world of web advertising to OTT, with click through and other indicators that measure the performance of ads,” said Mathias Guille, vice president cloud platform at Broadpeak. “We are proud and excited to soon offer this feature on our broadpeak.io SaaS platform.”
With Click2, video service providers can start charging for ads per click instead of per impression, opening up additional revenue streams. Click2 makes it easy to create clickable video streaming ads at scale, without requiring any work from the advertisers or agency side. Video service providers simply leverage the existing standard instream ad to generate interactive ads. Furthermore, Click2 provides advertisers with performance indicators about the ad, not just impressions, increasing the value of targeted advertising.
Broadpeak will demonstrate the benefits of its new Click2 technology at the 2024 NAB Show, April 14-17 in booth W2529.
