With IBC 2024 fast approaching, it’s time to focus on the cutting-edge innovations set to redefine the industry. Last year, we saw major advancements in streaming technology, personalized recommendations, fresh monetization models, and a strong push towards sustainability. But what’s on the horizon this year? Will these trends continue to evolve, or will new breakthroughs take the spotlight? Discover what’s next at IBC 2024.
IBC 2024 - Artificial Intelligence and personalization will continue to dominate
We’ve entered a new era of technological development and media consumption in recent years. The ongoing evolution of AI and personalization is driving this trend, ensuring that while existing advancements continue, we can also anticipate exciting new breakthroughs on the horizon.
These are the five key trends to watch for at IBC 2024:
1. AI Integration
Artificial Intelligence will continue to dominate, with a focus on automation to enhance operational efficiency, personalized user experiences, and dynamic ad insertion. AI is expected to streamline workflows, improve content quality, and refine user engagement through advanced data analysis. In particular, Machine Learning and AI’s roles in video streaming are set to revolutionize content recommendations, optimize streaming quality, and provide more precise audience insights. Keynotes and sessions at IBC 2024 will explore how AI is navigating changes in media landscapes and its applications in production, audience targeting, and overall business strategies.
2. Ad-Supported & new business models
There is a clear focus on evolving business models within broadcasting, including innovations in content delivery and monetization strategies. The discussions highlight the shift towards new opportunities driven by changing audience behaviors and technological advancements. The emphasis on Free Ad-Supported Streaming Television (FAST) and dynamic ad insertion will intensify. Innovations in targeted advertising and improved ad experiences are anticipated, driven by AI and enhanced by new strategies for integrating ads without disrupting viewer experiences. For instance, Click2, an award-winning interactive advertising technology, exemplifies this trend by allowing real-time interaction with ads across multiple devices, thus creating a more engaging and seamless viewer experience while optimizing monetization for video service providers.
3. Sports Live Content
Live sports will remain a major growth area, with a focus on interactive elements and global streaming strategies. New technologies and enhanced viewing experiences are set to transform how sports content is delivered and monetized. Live events streamed online should match or even surpass the quality of traditional broadcasting, thanks to advancements such as audio and speech innovations that enhance media accessibility and production capabilities. This includes developments in managing high traffic peaks and reducing latency to ensure a seamless viewer experience.
4. Sustainability
In our industry, sustainability means not only reducing environmental impact but also enhancing efficiency. At IBC 2024, conferences will address energy efficiency and sustainability, emphasizing the ongoing concern for the media industry’s environmental footprint. This includes optimizing energy consumption across devices and delivery systems.
5. Collaboration and Partnerships
IBC 2024 underscores the importance of collaboration, showcasing how partnerships between public service broadcasters, private companies, and other industry players are shaping the future of media. The program highlights various sessions and projects focused on the power of collaboration to drive innovation.
At Broadpeak, we strongly believe in the value of partnerships and are committed to fostering collaborative efforts. That’s why we invite everyone at IBC 2024 to attend our “Sustainable Live Streaming – Coffee with the Catalysts” event. Together with Bouygues Telecom, Edgio, HNR, and TIM, we’ll explore how collaboration can significantly reduce the environmental impact of live streaming. Meet us at Broadpeak’s booth #1.F83 on Saturday, September 14, and Sunday, September 15, at 14:00 for this insightful discussion over a delicious, and organic, coffee.
More? Another key trend making waves at IBC 2024 is “Everything as a Service” (XaaS) technologies. These cloud-based solutions and SaaS models are revolutionizing media operations by offering unprecedented flexibility and scalability. XaaS is becoming integral in enhancing streaming quality and operational efficiency. According to a recent poll on our LinkedIn page asking about the most exciting trends for IBC 2024, 33% of respondents highlighted XaaS technologies as a leading trend. This strong interest underscores the significance of these innovations in the industry.
With cloud technologies becoming more established, AI revolutionizing content, ad models getting smarter, live sports streaming hitting new highs, and sustainability taking center stage, the future of media is not just on the horizon; it’s right here, evolving before our eyes. Get into the action and explore the latest innovations that are redefining the industry. See you at IBC 2024!
Curious about Broadpeak’s latest ad tech and video streaming innovations for IBC 2024?
Broadpeak is leading the way in making video streaming more energy-efficient and optimizing live content, like sports, by tackling challenges like high demand, latency, consumer control, personalization, monetization, platform strategies, and content distribution.
Discover more HERE.
Gear up for Amsterdam with our top tips—read our blog on the 10 must-know things before IBC 2024 HERE.
