IBC 2024
IBC 2024, the annual International Broadcasting Convention, is around the corner and everyone is gearing up to go to Amsterdam. We’ve chatted with our team, and it turns out that their top motivators for returning to IBC year after year can be summed up in three key words: innovation, trends, and networking. Does that resonate with you?
At the heart of this buzz, Broadpeak’s booth stands out as a must-visit destination. Why? Because we consistently deliver on three driving forces: innovation, trends, and networking. Here’s a glimpse of what makes our booth a must-visit stand and what you can expect this year.
1. Innovation: Pushing the Boundaries of Video Streaming
Innovation is the lifeblood of Broadpeak’s approach, and this year is no exception. Broadpeak is set to unveil groundbreaking solutions that are set to revolutionize video streaming experiences. As Jacques Le Mancq, CEO of Broadpeak, puts it, “We’re excited to showcase how our groundbreaking solutions are transforming the video streaming landscape.”
The star of the show will be Broadpeak’s advanced dynamic ad insertion solutions, including the first-ever interactive targeted ads, Click2™. This game-changing technology allows viewers to interact with ads in real-time, opening up new possibilities for engagement and monetization. Imagine viewers clicking on banners during their favorite shows and receiving notifications directly on their phones—this isn’t just innovation; it’s a new frontier in interactive advertising.
Broadpeak is also showcasing its Spot2Spot addressable TV technology. This feature takes targeted ad insertion to a new level by allowing spot-level ad replacements within ad breaks. This means more precise targeting and improved viewer satisfaction, making ad experiences as relevant as they are seamless.
2. Trends: Navigating the Shifts in Media Consumption
Understanding and staying ahead of industry trends is another reason why IBC is so vital, and Broadpeak’s booth is a key destination for those insights. “Being at the forefront of media consumption shifts is what keeps our team motivated,” says Olivier Karra. “Each year, we get to showcase how our solutions align with and anticipate the latest industry trends.”
Our booth will spotlight how Broadpeak’s technology is addressing emerging trends such as personalized content delivery and the evolution of OTT services. Our CDN as a Service and the nanoCDN™ multicast ABR solution reflects our commitment to staying ahead of the curve. As Fabrice Bellanger puts it, “We’re excited to demonstrate how our innovations not only meet current trends but also pave the way for future developments.”
Discover the key trends to watch at IBC and get ready for the event by reading our blog post below:
3. Networking: The Heartbeat of Industry Connections
Networking is often cited as a key reason for attending IBC, and Broadpeak’s booth is a hub of activity for meaningful interactions. “The opportunity to connect with peers, partners, and industry leaders is invaluable,” says Anthony Pesin. “IBC is where we can foster relationships that drive collaboration and growth” confirmed Michel Olsen.
The importance of networking was especially highlighted when the event was paused due to COVID-19. As François Xavier Simon reflects, “The absence of IBC was a stark reminder of how crucial it is to have a space where the entire industry can come together, exchange ideas, and build lasting connections.”
At Broadpeak’s booth, you’ll find a dynamic environment designed to facilitate these interactions. Whether it’s engaging in discussions about the latest technological advances or reconnecting with long-time friends, our booth offers ample opportunities to expand your professional network.
The booth will host representatives from TF1, but also BT Group, showcasing their pioneering MAUD (Multicast-Assisted Unicast Delivery) offering.
Plus, don’t miss our special event: Sustainable Live Streaming – Coffee with the Catalysts.
Coffee with the Catalysts is a meeting hub where you can join a conversation over coffee about how live streaming can become more sustainable, cutting energy consumption by 80% to 90% and hardware requirements by up to 95%. With experts from Bouygues Telecom, Edgio, HNR, and TIM we will provide insights into how collaboration can reduce the environmental impact of live streaming. Enjoy organic coffee on us while you learn about the future of sustainable streaming!
When? Saturday, 14/09 & Sunday, 15/09 at 14:00
Where? Broadpeak’s booth #1.F83
Experience the Future at Broadpeak’s Booth
If you’re attending IBC 2024, Broadpeak’s booth is the place to be. With its focus on innovation, emerging trends, and a dynamic networking atmosphere, it promises to deliver a compelling and unforgettable experience. Whether you’re interested in the latest in ad technology, exploring new streaming solutions, or simply have a chat over a coffee, we have something in store for you.
So, mark your calendar and prepare to explore a world of next-level video streaming solutions and transformative industry insights. See you at IBC 2024!
