Why become a super-aggregator?
The perfect blend: live/linear TV + time-shifted TV (catch-up, start-over, pause/resume) + first party VOD services + third party SVOD services
Traditional Pay TV operators (telcos, cablecos) face a fierce competition from OTT SVoD services (Netflix, Amazon Prime Video, HBO, Apple TV+, Disney+, and more to come).
In order to avoid cord-cutting and keep control of the main screen through the HDMI1 connector, operators should include these new services alongside their own TV services. Moreover, this allows them to enter into a revenue share scheme with the SVoD service providers. This is a great opportunity to remain the video one-stop-shop for their subscribers.